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Play the long game.
It’s not always easy living with zero income and not much of a bank account to speak of. Sure, we have been able to put a roof over our heads and fill our bellies: Arthur Kam (King of Interns) helps me...
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Development and Marketing 3: Understanding your customer
This is Part 3 of an ongoing series in understanding how we can better market our apps. Phrases like “market insights,” “market research,” and “words of the customer” often get thrown around whenever...
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Momentum Buildup: A snapshot of our past 17 months
Recap & Reflection Meet Alfred. Alfred is a Hong Kong born Canadian who I have known since grade nine – we swam competitively for our high school and for McGill Varsity swimming where we both did...
View ArticleMobile Minute Features Appfuel!
Kevin Steineman of Mobile Minute sits down with Andrew Boos, CEO & Co-Founder. Along the way, Andrew shares a great nugget on entrepreneurship: You can’t learn how to swim with-out jumping in the...
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Development and Marketing 4: Getting Discovered
This is Part 4 of an ongoing series to help developers better incorporate marketing into the production cycle, because sometimes developers don’t have $100 000 to pay for advertising. Even then, it...
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Development and Marketing 5: Content Marketing
This is Part 5 of an ongoing series to better help developers understand the role of marketing within their product’s lifecycle. P1 explores the Product Lifecycle, P2: UX, P3: Understanding the...
View ArticleAppfuel featured in Venture Beat!
Rebecca Grant has written a recap of our recent Plug and Play Tech Centre Demo Day over at Venture Beat! Rebecca shares the international approach taken by Plug and Play, its history, and its...
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Development & Marketing 6: Networking
This is Part 6 of an ongoing series to better help developers understand the role of marketing within their product’s lifecycle. P1 explores the Product Lifecycle, P2: UX, P3: Understanding the...
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Entrepreneurship via F2P: What works, what’s next?
On Saturday, July 27, we welcomed Scott Foe, Farlan Dowell, Dan Irish, Mike Swartz, Brian Truong, and Jeremy Rossman to our panel discussion as a lead-in to Casual Connect USA. Needless to say, it was...
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Development and Marketing 7: Distribution
This is Part 7 of an ongoing series to better help developers understand the role of marketing within their product’s lifecycle. P1: Product Lifecycle P2: UX P3: Understanding the Customer P4: Getting...
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